Did you know that 46% of all Google searches are looking for local information? If your business isn’t optimising for local search, you’re missing out on a huge chunk of potential customers. This is where local SEO tools come in! These tools help businesses enhance their local search presence, manage online listings, track rankings, and gain insights into their audience. In this guide, we’ll explore why using local SEO tools is essential and how they can give your business a competitive edge.
What Are Local SEO Tools?
Local SEO tools are designed to help a local business improve their visibility by helping them optimise for Google Business Listings, Google Maps, and localised searches.
Local SEO tools can help your local business improve its online presence in numerous ways such as: helping you discover target keywords, effectively target your service pages with on-page SEO, and even track your local SEO plan to see if your strategy is working as it should!
The type of local SEO tool you use will differ depending on your goals. For example, if you want to track your local keyword rankings, a tool like Wincher would be useful. Whereas if you’re after an all-in-one SEO tool, SEMrush or Ahrefs would be your best option.
Why Your Business Needs Local SEO Tools
Local SEO will help your business to stand out amongst your competitors and generate your website more traffic, leads, and ultimately, sales. So, why do you also need local SEO tools?
Local SEO tools help your business to –
- Enhance Google My Business (GMB) optimisation
- Find geo-targeted keywords
- Improve local rankings in Google and Bing
- Manage and track online reviews
- Ensuring NAP (Name, Address, Phone Number) consistency across directories
- Gain insights with local SEO analytics to adapt your campaign
And much more!
Key Features to Look for in Local SEO Tools
When deciding what local SEO tools your business needs, the key is to figure out your goals first. Do you want to track keywords, monitor reviews, or even spy on competitors?
Whatever your goal, there is a tool out there for you to use! Here are some common features to be aware of when looking for a local SEO tool –
- Rank tracking & Keyword Research: Monitor local keyword rankings and discover new keywords to rank for.
- Citation management: Ensure consistent business information across directories.
- Review monitoring: Track and respond to customer reviews, encouraging future customers to leave reviews.
- Competitor analysis: See how you stack up against local competitors and use their strategies against them.
- Local backlink tracking: Identify and build quality local links to your website, whilst keeping the toxic backlinks disavowed.
To get a taste of what different local SEO tools will do for your business, try out our free SEO tools here at Click Shark.
Top Local SEO Tools for Businesses in 2025
Here are some of the top local SEO tools you can use to optimise your business for local SEO in 2025 –
- Google Business Profile (GBP) Manager – Optimise your listing
- BrightLocal – All-in-one local SEO tool
- Moz Local – Automate business listings
- SEMrush & Ahrefs – Competitive local SEO analysis
- Wincher – Tracking and reporting
With these tools, you can discover, measure, and monitor your local SEO strategy, making your local business stand out in the SERPs!
How to Use Local SEO Tools Effectively
Having these tools at your disposal is one thing, but using them to actually deliver you results is another.
A great way to start learning how to use local SEO tools effectively, is to set up your Google Business Profile and measure results.
Respond to reviews, add photos and your business description, include you products and services etc.
From this, you will be able to gauge how well your business currently performs in local search results, allowing you to determine what you need to focus on in the future.
Keyword Research
Conducting thorough local keyword research is essential to your strategies success. If you don’t know what you’re targeting, how can you know if you’re on the right track?
Competitor Analysis
Having competitors around is extremely annoying, but you can use this to your advantage!
Surf your competitors’ websites to see what keywords they are targeting and what their pages look like.
This will give you a good idea of what to include on your pages so you can rank at the top of Google as well!
Common Mistakes to Avoid When Using Local SEO Tools
Although local SEO tools can greatly benefit your business, there are a number of tasks that get ignored as a result.
This can be because people think they don’t need to focus on them anymore, or they just get lazy, thinking the tools will do everything for them.
Anyway, here are the most common mistakes to avoid when using local SEO tools –
- Ignoring customer reviews and ratings: Make sure you regularly look at your reviews to make sure your tool is responding appropriately.
- Inconsistent NAP information across directories: Make sure your tool is accurate when uploading your business information.
- Overlooking mobile-friendliness and local UX: Just because you have tools doing some jobs for you doesn’t mean you don’t have to do anything yourself! Always optimise for mobile experience, especially as a local business!
- Focusing only on Google and neglecting your customers: Don’t just optimise for Google by keyword stuffing. Make your content look good and naturally input keywords into your content, otherwise your customers may not return, or even convert.
Conclusion
Investing in the right local SEO tools can transform your business’s online visibility and customer engagement. From managing your Google Business Profile to tracking local rankings and optimising citations, these tools make local SEO easier and more effective. Start leveraging the power of local SEO tools today and watch your business grow!
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