track local SEO performance using analytics

How to Track Local SEO Performance with Analytics: A Complete Guide

Tracking local SEO performance is important for businesses looking to dominate their local market. But how do you know if your efforts are paying off?  With the right analytics tools and tracking methods, you can measure the effectiveness of your local SEO strategy, identify areas for improvement, and optimise for […]

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local SEO for service businesses

Local SEO for Service Businesses: Why it’s Important (2025 Guide)

Did you know that 46% of all Google searches have local intent? If you’re running a service-based business, local SEO is your secret weapon for staying ahead of competitors. Whether you’re a plumber, electrician, or consultant, your potential customers are searching for services near them – and you need to […]

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close up shot of an electronic device showing local voice search optimisation

How to Optimise Your Website for Local Voice Search in 2025

Voice search is revolutionising the way people find local businesses! With over 50% of consumers using voice search daily, it’s crucial to optimise your website for local voice search optimisation. In this guide, we’ll explore practical strategies to help your business get found when people use voice assistants like Google […]

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cutout paper illustration of human hand with magnifier and chart to build local citations

How to Build Local Citations for Small Businesses

Did you know that local citations are one of the top ranking factors for local SEO? If your business isn’t listed on trusted directories, you’re missing out on valuable traffic and potential customers! In this guide, we’ll break down what local citations are, why they matter, and how to build […]

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close up photo of assorted color of push pins on map showing NAP consistency for local SEO

NAP Consistency for Local SEO: Why It Matters

In the competitive world of local SEO, small details can make a huge difference! One of the most critical factors that businesses often overlook is NAP consistency – ensuring your Name, Address, and Phone Number are the same across all online listings. Did you know that inconsistent NAP information can […]

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scribbled notes on a computer keyboard showing local SEO backlinks

How to Get Local SEO Backlinks in 2025

Backlinks remain one of the most powerful ranking factors for local SEO in 2025. But how do you get the right ones that actually move the needle? In this guide, we’ll break down the most effective local link-building strategies, from leveraging local citations to forming partnerships with community organizations. By […]

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Google maps showing location based keywords

Using Location Based Keywords to Boost Your Local Visibility

Want to attract more local customers? Location based keywords are the key to improving your local SEO and appearing in front of the right audience. With 46% of Google searches seeking local information, optimising for location-specific terms can put your business on the map – literally!  In this guide, we’ll […]

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local seo audit

How to Perform a Local SEO Audit for Your Website

Local SEO is more important than ever, especially in 2025 where 78% of mobile searches lead to offline purchases! In this article, I’m excited to share my proven process for conducting a local SEO audit that can transform your website’s local presence. We’ll dive into practical strategies, actionable tips, and […]

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photo of a laptop screen with google main page on it showing local pack ranking factors

Top 5 Local Pack Ranking Factors You Must Know in 2025

Ever wonder how businesses land in the top spots of Google’s Local Pack? You’re not alone! With 46% of all Google searches having local intent, securing a top position can significantly increase traffic, leads, and sales. In this guide, we’ll break down the top 5 local pack ranking factors that […]

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five stars over blackboard showing local seo online reviews

The Role of Online Reviews in Local SEO Rankings

Did you know that 98% of consumers read online reviews before making a purchase? In today’s digital age, online reviews aren’t just about reputation – they play a critical role in your local SEO rankings. Google and other search engines consider reviews as a ranking factor, making them a powerful […]

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