alt text for ecommerce SEO

The Role of Alt Text in Ecommerce Image Optimisation

Ever wondered why some online stores seem to rank with ease? The secret lies in optimising everything on your site, and this includes alt text. In ecommerce, where visuals play a huge role in attracting and converting shoppers, optimising your category and  product images for search engines can significantly impact […]

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category page SEO

How to Optimise Category Pages for SEO (Step-by-Step Guide)

Most online stores spend all their time optimising product pages but overlook one of the most important pages on their ecommerce site: category pages. These pages don’t just group your products; they can target high volume keywords that drive serious traffic. In fact, many of the world’s top performing ecommerce […]

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ecommerce SEO checklist

The Complete Ecommerce SEO Checklist

If your online store isn’t showing up on Google, you’re missing out on thousands of potential customers every single day. According to Forbes, by 2025, the UK is predicted to have 62.1 million e-commerce users, and the good news is you don’t need a massive budget to compete. You just […]

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product description SEO

How to Optimise Product Descriptions for Better Rankings

Did you know that 87% of shoppers start their product search online? That means your product descriptions may be the difference between a sale or an empty basket. I’ve seen countless eCommerce sites struggle with thin, duplicate, or uninspired descriptions that do nothing to attract traffic. But when written strategically, […]

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