With Google’s AI Overviews, Bing Copilot, and other AI search engines pulling answers directly into results, it’s fair to ask “How does AI decide which websites to trust?”. Here’s the truth. AI search engines don’t randomly pick websites to cite. They use a mix of traditional SEO signals, trust indicators, […]
Read more
If you’ve been anywhere near the SEO world lately, you’ve probably seen people throwing around the term “GEO”. Naturally, it raised a lot of eyebrows. Is SEO dead? Is GEO replacing it? Or is this just another marketing acronym? GEO vs SEO is about understanding how search behaviour is changing […]
Read more
Search is changing fast, and traditional SEO is no longer the whole picture. Generative engine optimisation, often shortened to GEO, is the process of optimising your content so it appears inside AI-generated answers rather than just blue links. Instead of ranking on page one, you’re now trying to become the […]
Read more
SEO is changing again. And this time, it’s not another algorithm update you can ignore. Over the past year, I’ve seen clients lose clicks even when their rankings stayed the same. Same positions, same keywords, but less traffic. Why? Generative search engines. If you’ve noticed Google answering questions directly, or […]
Read more