Category: Off-Page SEO

If you’ve just launched a new website, you’re probably obsessing over your homepage, your service pages, and whether your keywords are in the right places. I get it. I’ve worked with loads of new businesses who thought on-page SEO was enough to rank their new site.  But without off-page SEO, […]

Building natural backlinks does take longer than doing manual outreach and building backlinks yourself. However, it can be more beneficial in the long-run. I’ve worked on SEO campaigns where zero outreach was used and backlinks still came in consistently due to extra time on content creation. If you’re new to […]

Link velocity SEO is one of those terms that sounds far more technical than it actually is. You might have seen advice online saying Google will penalise you if your backlinks grow too fast. Others say link velocity doesn’t matter at all and your backlink profile can grow as fast […]

If you’ve ever looked at a competitor’s backlink profile and thought, “How on earth are they getting links from proper publications?” The answer is usually digital PR. HARO link building is one of the simplest ways to get earned media without paying for placements, because you’re not begging for links. […]

Forum backlinks. If you are familiar with this phrase, just hearing it probably takes you back to the early days of SEO, when people spammed signatures and profile links all over the internet and watched rankings jump overnight. Those days are long gone. But here’s the real question I often […]

When people talk about off-page SEO, backlinks usually steal all the spotlight. Fair enough, links are important. But what if I told you that off-page SEO without backlinks is actually also possible? Here’s the thing. Google has become far better at understanding brands, behaviour, and trust signals beyond links. If […]

Sometimes rankings and domain authority improve even when no other off-page SEO tasks are being performed. When that happens, brand mentions are often the reason. In this guide, I’ll walk you through what brand mentions are, how unlinked mentions impact SEO rankings, and why they matter more than ever. I’ll […]

Backlinks are one of those SEO topics that sound far more complicated than they actually are. I’ve lost count of how many clients have asked me, “Why are backlinks important?” If that sounds familiar, you’re in the right place. Pages that rank on page one of Google usually have significantly […]

If you’ve ever stared at Google and thought, “How on earth are they ranking above me?”, you’re not the only one. I hear this exact question all the time from business owners who feel their website deserves better. And in most cases, the missing piece is off-page SEO. You can […]

If you’ve ever Googled how to rank a website and felt completely overwhelmed, you’re not the only one. Off-page SEO is one of the most misunderstood parts of search engine optimisation, especially for beginners. I’ve worked with businesses that had beautifully designed websites, great content, and technically sound pages, yet […]