Keyword Research Tool

Your Partner for SEO Success

Are you looking to attract more visitors to your website? If so, you’re in the right place! Our free keyword research tool is your secret weapon in the world of SEO (Search Engine Optimisation). It will help you discover what your customers are typing into Google so you can target keywords to attract them to your site. Let’s see how keyword research can transform your SEO strategy.

What is Keyword Research in SEO?

Keyword research is the process of discovery. It allows you to find what your target customers are searching on Google, basically, it shows you what they want. And by discovering what your customers want, the better you can match their needs.

Imagine you own a bakery and you do some keyword research around cakes. You find that people are searching for “best chocolate cake recipe”. You can then target this keyword and rank on Google for it. The higher the search volume and the lower the competition, the better the keyword – but don’t worry, we will get into what this means later on!

Why Does Keyword Research Matter?

Understanding the keywords your audience are using helps you to create content which matches their intent – so you’re not just guessing! This will allow you to rank higher on search engines like Google which leads to an increase in traffic, visibility, and ultimately, more customers.

In SEO, keyword research is the foundation of any successful SEO strategy. Without it, you’re just guessing what your customers want, which can quickly lead to missed opportunities and wasted efforts.

How to do Keyword Research?

Now that you have some understanding of what keyword research is all about, you’re probably wondering how to do it. Don’t worry – it’s easier than you think, especially with the right Keyword Research Tool. Let’s break down the steps –

1. Start with Seed Keywords: The trick with keyword research is to put yourself in your customers shoes and ask “What would they search?”. The first step is to generate some keywords related to your business that you think your customers will be searching for. For example, if you are a plumber in Southport, you might start with “Plumber Southport”.
2. Use our Keyword Research Tool: Input all your seed keywords into our keyword research tool to see if people are searching them (remember to put the country you operate in as well). If your customers are searching your seed keywords, you want to note down the volume of them, which shows how many times people are searching them every month.
3. Analyse the Results: Review the list of the keywords and pick out any that relate to your website. You will also see the CPC value which stand for “Cost Per Click”. You don’t have to worry about this section, but if you’re curious, it shows how much people are paying to be on page one of Google for that keyword.
4. Check the Competition: Check the competition levels for your chosen keywords using our Competitor Analysis tool. You will want to see if you can rank for that keyword so look for a competition level of less than 20.
5. Use Keywords in your Content: So, you have your keywords with good search volume and low(ish) competition levels, now what? You add those keywords into a page of content on your website. That page will then rank for that keyword – brilliant right!

Why is Keyword Research Important?

You may be wondering why keyword research is so important? The answer is simple: it’s a cornerstone to SEO. These are just a few reasons why keyword research is so important –

1. Understand Your Audience: Keyword research helps you understand what your customers needs, problems, and interests are. Only when you truly understand your customers needs, can you provide them with true value to solve their problem.
2. Improves SEO Rank: Keyword research allows you to stay relevant in the Google Search Engine Results Page (SERP), so you can generate more traffic to your website. By using the right keywords, that traffic will also be hot (meaning customers already know what they want), meaning they’re more likely to buy.
3. Stay Ahead of Competition: Your competitors will most likely be using keyword research and implementing it into their content, so to stay competitive, you will have to do the same.
4. Increase Organic Traffic: Doing keyword research will allow you to rank for certain keywords overtime and establish a solid foundation of organic users every month. This is invaluable to any business as you will have a consistent flow of traffic – meaning a constant flow of customers each month.
5. Increase Conversions: SEO is not just about attracting any visitors, it’s about attracting the right visitors. Keyword research allows you to target your own customers as you can match the intent of your audience so you are more likely to convert that traffic into paying customers.

In SEO, knowledge is power. Effective keyword research allows you to gain that knowledge to get the upper hand over your competitors. Our keyword research tool will equip you with the insights to understand your audience, create relevant content, and stay ahead of your competition. Use it for free to grow your business today!