How to Optimise Your Website for Local Voice Search in 2025

Voice search is revolutionising the way people find local businesses! With over 50% of consumers using voice search daily, it’s crucial to optimise your website for local voice search optimisation. In this guide, we’ll explore practical strategies to help your business get found when people use voice assistants like Google Assistant, Siri, and Alexa. We will cover – 

• Why is local voice search important?
• The impact of voice search on local SEO
• Key factors influencing voice search rankings

Understanding Local Voice Search and Its Growth

The rise of voice search technology is rapidly shaping local SEO, with users increasingly relying upon voice assistants for “near me” search terms. Ever since Alexa, Siri, and Google assistant appeared, there has been an increase in voice searches for everyday tasks, including finding local businesses.

Now, optimising for voice search within your content is likely to be a lot different than optimising for typed search, as your users generally want immediate, local, or situational needs. 

Users tend to interact with voice assistants as they would a person. This means the interactions will be more conversational compared to typing search queries into Google, therefore your keywords to target are going to be long-tail keywords, as these are generally more conversational. 

How Google and Other Voice Assistants Process Local Voice Searches

To understand what search queries to target for your local business, we must first understand how voice assistants process search queries. 

Voice assistants process search queries using natural language processing (NLP), which helps the system discover meaning behind the words being spoken.

With that being said, adding structured data and schema mark-up to your websites content helps search engines like Google understand the meaning behind your content. This means that adding schema mark-up to your content may increase the chances of your content appearing in a voice assistants search, as they will be more likely to interpret the meaning behind your content. Cool, right!

Optimising Your Website for Local Voice Search

Focus on Conversational Keywords

To optimise your website for voice assistants, focus more on long-tail conversational keywords, as these are what users are more likely to ask their voice assistants. 

The best way to do this is to create an FAQ page on your website and answer any search queries your customers have about either your product/service, or even your local area! 

You can then add FAQ schema to each FAQ to help the voice assistants understand your content better, making your content much more likely to appear in the voice assistants search. 

To find these conversational keywords, you can use the keyword research tool here at Click Shark, or you can use paid tools like Ahrefs and SEMrush. 

Improve Your Google Business Profile (GBP)

Improving your Google business profile will allow users to find your website more easily, and voice assistants too! To ensure you are allowing optimal performance of your GBP, you need to –

• Ensure your business name, address, and phone (NAP) are accurate
• Encourage customer reviews for better local ranking
• Use GBP posts and updates for higher engagement and increased visibility 

Leverage Local SEO Best Practices

Continue to stick to your local SEO plan and use best practices. This includes creating location specific content and ensuring your website is mobile friendly as users are more likely to use their mobile for local searches.

Technical SEO for Local Voice Search

As well as ensuring all your on-page SEO is carried out, you will also want to make sure there are no technical issues wrong with your site.

Technical issues could impact your chances of being mentioned in local voice search, as voice assistants need to be able to easily access the information they need to provide to the user. If this journey is interrupted, your content may miss out. 

To ensure there are no technical issues prohibiting your local SEO efforts, you can run a screaming frog crawl for your website and see what pops up. 

Implementing local business schema 

Adding local business schema to your website, as well as getting local citations, will show voice assistants that your website is for a local business. This will ensure that when someone asks something to their voice assistant, and includes your local area in their question, your website will likely be considered, as you operate within that local area!

Creating Content for Local Voice Search

As mentioned previously, creating conversational content and an FAQs page is a must for optimising for local voice queries. Creating this conversational content is usually done via the blog in posts, as your product/service generally holds a more professional tone. So, get posting! 

Optimising for zero-click searches 

Zero-click searches focus on providing concise, relevant content to the users queries directly in search results. A good place to start when optimising for zero-click searches is to go on People Also Ask (PAA) and type in the keyword you want to generate questions around. 

This will help you to brainstorm some questions so you can increase your chances of appearing in a voice search, or even in a featured snippet! 

Measuring and Tracking Your Local Voice Search Performance

To track your local voice search optimisation efforts, the best tools to use are Google Analytics, Google Search Console, and your Google Business Profile. 

These three tools are not only free, but will give you vast amounts of tracking data you can use to your advantage. Here are some guides on how to get started with analytics and search console.

To track your keyword rankings, you can use our free SERP checker tool, or you can use a tool called Wincher, which is a paid SEO tracking tool (but it shows very accurate results). 

Using these tools, you can track your local voice search optimisation strategy, and adapt it if necessary. 

Conclusion

Local voice search is changing the SEO game, and businesses that adapt will stay ahead. By implementing these local voice search optimisation strategies, you can increase visibility, drive more local traffic, and gain a competitive edge. Ready to dominate local voice search? Start optimising today!