The Challenge

This janitorial supplies business had a strong product range but almost no organic visibility to go with it. Nearly all of their revenue depended on paid channels, which meant every sale came with an ongoing cost attached, and growth was capped by how much they could spend on ads.

They wanted SEO to become a genuine, scalable revenue channel in its own right, not just a minor addition to paid marketing.

Our Approach

We rebuilt and optimised category pages across the site, then expanded and optimised individual product pages around the commercial-intent keywords buyers were actually searching for. To build authority and top-of-funnel visibility, we published high-volume informational blog content and secured guest posts on relevant sites.

On the technical side, we cleaned up broken URL structures, fixed redirects, and resolved the technical SEO issues that were quietly holding pages back from ranking at all.

Results & Metrics

• SEO became one of the business’s major revenue channels, not just a supporting one
• Non-branded organic traffic and rankings grew substantially, bringing in new customers who hadn’t heard of the brand before