The Challenge

This online pet supplies store had a solid product range but almost no organic visibility. Their site ranked on page 3 or worse for every core category term, and 90% of traffic came from paid ads, eating into already thin margins.

• No technical SEO foundation (missing schema, slow page speed, broken internal linking)
• Thin, duplicate category descriptions across 40+ product categories
• Zero content strategy beyond product pages

Our Approach

We started with a full technical audit and fixed the foundational issues first: page speed, schema markup, and a proper internal linking structure across categories.

From there we rebuilt category page content around real search intent, and layered in a content hub of buying guides targeting the questions their customers were actually asking before purchase.

• Rebuilt all 40+ category pages with unique, intent-matched copy
• Shipped 18 buying guides targeting top-of-funnel search terms
• Fixed Core Web Vitals, cutting load time from 4.1s to 1.6s

Results & Metrics