Click Shark

Search is changing fast. It’s no longer just ten blue links and a click through to your website. AI answer engines now summarise, extract, and respond directly to questions, often without the user ever visiting a page. If you’re creating content today and ignoring how AI reads it, you may […]

If you’ve been paying attention to how search is changing, you’ll know this already: traditional SEO rules are no longer the full picture. Google, Bing, and AI-driven platforms are moving towards answers generated by machines, not just blue links on a page. This is where EEAT for generative engine optimisation […]

Large Language Models are everywhere right now. They’re writing emails, answering questions, and even helping businesses make decisions. But one question keeps popping up when I speak to clients and business owners: how does AI source information from the web? Do they Google things like we do? Are they reading […]

Generative search is changing how people discover information online. Instead of clicking through ten blue links, users are now getting answers pulled from multiple sources and summarised instantly by AI. According to recent studies, more than half of informational searches now trigger some form of AI-generated response. That shift has […]

GEO ranking factors are quickly becoming one of the most misunderstood parts of SEO.  Here’s the question people are asking – “Why isn’t my content showing up in AI answers when we rank on page one?” Search is changing fast. Google, Bing, and AI-driven search engines no longer just rank […]

Search is changing fast, and if you’ve noticed your traffic behaving a little differently lately, you’re not imagining it. Tools like Google’s AI Overviews, ChatGPT, Perplexity, and other AI-powered search experiences are already changing how people find answers online. Instead of clicking ten blue links, users are increasingly getting direct […]

With Google’s AI Overviews, Bing Copilot, and other AI search engines pulling answers directly into results, it’s fair to ask “How does AI decide which websites to trust?”.  Here’s the truth. AI search engines don’t randomly pick websites to cite. They use a mix of traditional SEO signals, trust indicators, […]

If you’ve been anywhere near the SEO world lately, you’ve probably seen people throwing around the term “GEO”. Naturally, it raised a lot of eyebrows. Is SEO dead? Is GEO replacing it? Or is this just another marketing acronym? GEO vs SEO is about understanding how search behaviour is changing […]

Search is changing fast, and traditional SEO is no longer the whole picture. Generative engine optimisation, often shortened to GEO, is the process of optimising your content so it appears inside AI-generated answers rather than just blue links. Instead of ranking on page one, you’re now trying to become the […]

SEO is changing again. And this time, it’s not another algorithm update you can ignore. Over the past year, I’ve seen clients lose clicks even when their rankings stayed the same. Same positions, same keywords, but less traffic. Why? Generative search engines. If you’ve noticed Google answering questions directly, or […]