ecommerce SEO for beginners

The Ultimate Guide to Ecommerce SEO for Beginners

Around 53 percent of all website traffic comes from organic search, which means that most shoppers begin their buying journey by typing something into Google. I know that ecommerce can feel overwhelming when you are trying to learn SEO while running your business at the same time. You are juggling […]

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ecommerce mobile SEO

How to Improve Ecommerce Mobile SEO for Your Online Store

Did you know that over 70% of online sales now happen on mobile devices? That means if your ecommerce site isn’t optimised for mobile SEO, you could be losing out on the majority of your potential customers! As online shopping continues to explode, Google’s mobile-first indexing has made mobile optimisation […]

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out of stock products SEO

How to Handle Out of Stock Products for SEO

Nothing kills an online shopping experience quicker than seeing “Sold Out” on the product someone desperately wants. But what most business owners don’t realise is that out of stock pages can also negatively impact search rankings, click through rates, and sales long after the inventory dries up.  This guide will […]

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internal linking ecommerce SEO

The Importance of Internal Linking in Ecommerce Sites

Did you know that only 96.55% of pages in Google’s index receive zero organic traffic from Google? That means potentially all of your products could be invisible to shoppers! Internal linking in ecommerce SEO is one of the simplest, most overlooked ways to solve this problem.  When your online store […]

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ecommerce SEO friendly URLs

How to Create SEO Friendly URLs for Product Pages

Most ecommerce product pages struggle to rank simply because their URLs are messy and confusing! A well structured URL might look tiny, but it plays a massive role in Google rankings, click through rates, and user trust. When you optimise your ecommerce URLs, you’re making your site easier for search […]

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ecommerce schema markup

How to Use Schema Markup to Improve Ecommerce CTR

Imagine someone searching for a product you sell, but instead clicks your competitor’s result simply because it shows shiny star ratings, pricing, delivery info and “in stock” tags. That’s the difference schema markup can make, and most online stores still ignore it! Schema markup helps search engines understand your products […]

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ecommerce SEO mistakes

10 Common Ecommerce SEO Mistakes (and How to Fix Them)

Here’s a number that may shock ecommerce store owners: around 43% of all ecommerce traffic comes from organic search. If your online shop isn’t visible on Google, you’re losing sales every single day – without even realising it. Ecommerce SEO can feel overwhelming, but the harsh truth is that many […]

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ecommerce site speed optimisation

How to Improve Site Speed for Ecommerce SEO

Research shows that even a one second delay in loading time can reduce conversions by up to 7 percent. That is a huge loss in revenue if your pages feel slow or unresponsive. When someone clicks a product page, they expect to see it instantly. I know how frustrating it […]

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alt text for ecommerce SEO

The Role of Alt Text in Ecommerce Image Optimisation

Ever wondered why some online stores seem to rank with ease? The secret lies in optimising everything on your site, and this includes alt text. In ecommerce, where visuals play a huge role in attracting and converting shoppers, optimising your category and  product images for search engines can significantly impact […]

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category page SEO

How to Optimise Ecommerce Category Pages for SEO (Step-by-Step Guide)

Most online stores spend all their time optimising product pages but overlook one of the most important pages on their ecommerce site: category pages. Getting ecommerce category SEO right means treating these pages as their own asset, not an afterthought. They don’t just group your products; they can target high […]

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